Turn discovery
into revenue.

Build your own audio tours and curated city guides for any destination in the world, in any language, then add an AI concierge and experiences guests can book. All in your brand. Live in a day.

Get Started Free Book a Demo
Live in a day, no download
Your brand, your revenue
Any city, any language
🎧 Walk started · Old Town Highlights
🎟️ Tickets clicked · +£31.50
💬 "Best rooftop bar nearby?" · answered
City guide web app: map home and walk player
The Platform

Everything you need to engage guests in-destination.

Available inWeb AppNative App / SDK
Branded map of curated places
Available inWeb AppNative App / SDK
Audio walking tour on a map
Available inNative App / SDKChat SDK
Available inWeb AppNative App / SDKChat SDK
Buy tickets button on a landmark
Powered by iWander Studio

Build, curate and measure,
all in iWander Studio.

Your app is powered by iWander Studio, our backoffice. Your team curates city guides, creates audio tours for any destination in any language, and edits every place, walk and offer, then publishes straight into your apps, and sees exactly how travellers use them. No agencies, no recording studios, no developers.

An audio walking tour built with iWander Studio

Audio walking tours

Build an audio tour anywhere on Earth

Drop pins on any street in any city, pick the stories you want told, and iWander writes and voices the whole walk. Edit every word, then publish in any language in one click.

  • Any destination: from capital cities to small towns, ports and parks
  • Any language: translate and re-voice every tour in one click
  • Your voice: your stories, your stops, your tickets on every landmark
  • Or start from ours: add ready-made walks from the iWander library
Curating a city guide in iWander Studio

Curated city guides

Curate the city guide only you could write

Pick the restaurants, bars, landmarks, neighbourhoods and events you'd recommend yourself, feature what matters, and attach your own booking links. One guide per city, or a whole portfolio of destinations.

  • Every place, your pick: food, culture, parks, nightlife and what's on
  • Every city, one login: manage your whole portfolio from iWander Studio
  • Always up to date: changes go live instantly, in every language
  • Every place can earn: tickets, tables and offers on each recommendation
iWander Insights dashboard: traveller activity heatmap

Data insights

Know your travellers like never before

Every search, question, walk and tap feeds a live dashboard in iWander Studio. See who your travellers are, what they want and where they go in-destination, down to the moment someone taps "Buy tickets".

  • Who they are: languages, devices and visit patterns
  • What they want: the places, walks and categories they choose
  • What they ask: every question put to your AI concierge
  • Where they go: heatmaps of routes, stops and neighbourhoods
  • What they buy: clicks and conversion on every offer
  • Segments, not guesswork: foodies, culture seekers, families, by behaviour
1
Pin your placesAnywhere in the world
2
AI writes & voicesYou edit every word
3
Publish in any languageLive for guests the same day
City Sightseeing open-top bus crossing Westminster Bridge Live today

City Sightseeing × iWander

Trusted by the world's largest hop-on hop-off operator.

13M travellers a year · 100+ destinations

27%
use the AI guide
28%
take a walking tour
20%
click through on offers
Read the case study

Launch it your way

Most brands start here

01 · No development

Web App

Live in a day

Your branded companion at your own address. Guests open it from a link or QR code, no download needed.

  • Curated maps, places and events
  • AI-written, AI-voiced audio walks
  • Your booking links and offers
  • Analytics and iWander Studio
See pricing

02 · In your native app

Native App / SDK

Customised to you

Embed the companion in your existing app with our SDKs, or launch a complete white-label app.

  • Everything in the Web App
  • AI chatbot trained on your brand
  • GPS-triggered audio and offers, offline
  • 700,000+ bookable tours, events and tickets
Book a demo

03 · Just the AI Concierge

Chat SDK Only

Plug-in AI chatbot

Add iWander's AI chatbot to the app or website you already have, without the rest of the companion.

  • AI chatbot trained on your brand and destinations
  • Recommendations and offers in every answer
  • Drops into your existing app
  • Insight into what travellers ask
Book a demo
Who It's For

Built for brands that own the guest relationship

If travellers arrive because of you, your AI Travel Companion makes sure they keep spending with you.

🚌

Tour & activity operators

Audio walks around your routes keep guests in your brand between activities, with your ticket links on every landmark.

Example: a HOHO operator adds walks at its 5 busiest stops and sells afternoon tickets inside them.
🏨

Hotels & hostels

A concierge in every pocket: walks from your front door, your favourite places, tonight's events.

Example: a QR on every key card; guests book the hotel's wine-bar partner from the guide.
🏛️

Attractions & museums

Replace hardware audio guides with tours on the visitor's own phone, in 30+ languages from day one.

Example: a castle's 25-minute grounds walk sells skip-the-line tickets on its landing page.
🌍

Tourism boards & DMOs

One official, multilingual guide for every destination you manage, with the analytics to prove it worked.

Example: a national board runs its capital and five secondary cities in nine languages.
✈️

Airlines & cruise

Own the destination, not just the journey: a guide for every route and port of call, earning ancillaries.

Example: "Your guide to Vilnius" in confirmation emails on the top 10 routes.
🛒

OTAs

Differentiate beyond price: every booking comes with an in-destination companion carrying your inventory.

Example: "your city guide" lands with every confirmation, monetising the trip you just sold.
Pricing

Build your price
in four quick steps.

Pricing for the Web App: tell us your cities, tours, languages and travellers and we price it as you go. Going native with the SDK or a white-label app? Get a tailored proposal.

Step 1 · Cities
1 of 4

How many cities do you want guides for? £50 per city / month

A city is one destination in your web app, with its own map, places and tours. You can add more anytime.

How many tours in each city? £20 per tour / month

Audio walking tours you create with AI or pick from the iWander library. The first language of every tour is included.

How many languages should each tour speak? +£5 per extra language / tour / month

One click translates every script and voice. Your first language is free, and the more languages you add, the bigger the discount: 20% off from 3 extra languages, 40% off from 6.

How many travellers will use your guide each month? under 1,000 free

Counted across all your cities. Pick the tier that matches your monthly travellers: a simple flat fee, with no per-user charges.

One step from your price

Your price
£0
per month, cancel anytime
How it adds up (monthly)
Total

🤝 At your scale, we do this differently

Above ~£3,000/month we price per destination as a flat package: well under the rate card, with onboarding, done-for-you production and an SLA included. It's also the natural point to add AI chat in your own app. Book a call and we will build yours.

Book a Demo

Setup and done-for-you tour production available from £500 per destination

Not ready? Start free with one curated iWander library walk and up to 1,000 travellers a month. No card required.
Your estimate so far £50/mo
FAQ

Questions travel brands ask us

What is iWander for Business?
The platform for building branded AI Travel Companions. Your guests get curated places, audio walking tours, bookable experiences and, in a native app, an AI concierge. You launch it as a Web App in a day, or natively via our SDK or a white-label app.
Do travellers have to download anything?
Not for the Web App: it opens in any phone browser from a link or QR code. With the SDK it lives inside your existing app; the white-label option is your own app.
Is the AI concierge included in the Web App?
Not yet. The AI concierge is part of the Native App / SDK option. The Web App uses AI to write, voice and translate your audio walks.
Who keeps the revenue from links in the guide?
You do. Buttons point wherever you choose and we take no commission. Optionally, use iWander's ticket inventory and earn a share on bookings we supply.
How fast can we realistically launch?
A single-city guide with one AI walk can be live the same day. A polished multi-language guide takes a few days.
How good are the AI audio tours, honestly?
The AI drafts routes, scripts and voices from your actual locations; you edit before publishing. The iWander library means you never launch empty.
Can we charge travellers for our tours?
Yes: free, gated with your own codes, or sold through iWander checkout (platform fee only on sales we process).
What languages are supported?
30+ and growing. One click translates scripts and regenerates audio.
What results do brands see?
With City Sightseeing: 27% of travellers use the AI guide, 28% take a walking tour, 20% click through on contextual upsells, and engagement is up 13 minutes per download.
How long does the Native App / SDK option take?
Typically 1–2 months to embed our SDK in your app, and 2–3 months for a white-label app. Custom builds vary with scope.
Can the AI be trained on our content and tone of voice?
Yes. We tune the AI concierge to your content, products, data and brand guidelines: tone, vocabulary, personality, and which topics to emphasise or avoid. It sounds like your brand, not ours.
How does the AI handle factual accuracy?
The AI is purpose-built for travel, grounded in verified destination data and your own curated knowledge base. Content goes through review before going live, and the AI is designed to say "I don't know" rather than make things up. You can flag and correct any response from iWander Studio.
What happens if a traveller asks something off-topic?
The AI stays on-brand and on-topic. If a question falls outside your destination or brand scope, it steers the conversation back to relevant travel content. You decide the boundaries.
Does it personalise for different travellers?
Yes. It adapts to language, interests and travel context: a family with children and a solo architecture lover standing on the same corner get different stories and recommendations. The more a traveller uses it, the more personal it gets.
What data and insights do we get?
A dashboard with what travellers search and ask, the places and walks they choose, where they go (heatmaps), audience segments and conversion on your offers. Everything is anonymised by default.
How do you handle data privacy and GDPR?
iWander is fully GDPR compliant. We don't store personal data without consent, and analytics are anonymised by default, so you get rich behavioural insight without compromising traveller privacy. We can provide a Data Processing Agreement on request.
Does it work offline?
Audio walks can be downloaded for offline use. In the Native App / SDK option they play automatically via GPS geofences as travellers reach each stop, even without signal. Live AI chat needs a connection.
Do you offer API access?
Yes. Alongside our Chat, Tours and Maps SDKs, we offer API access for partners who want to build fully custom integrations.

Your travellers are already in the city.
Be the guide in their hand.

Free to start. Live in a day. Into your own app when you're ready.

Get Started Free Book a Demo