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Faster. Cheaper.
Better Audio.

Create, translate, and update audio commentary in minutes - not months. The AI-powered platform built for hop-on hop-off operators.

Learn more
Trusted by Industry Leaders
City Sightseeing
Microsoft for Startups
ElevenLabs
IBM
The Problem

Your passengers notice when content is stale

Outdated facts. Closed attractions mentioned as open. References to "last year" from 2019. Every stale detail chips away at your reviews - and your bookings.

📉

Stale Content Hurts Reviews

"The audio mentioned a restaurant that closed 2 years ago." Every outdated reference is a one-star review waiting to happen.

🌍

Missing Languages = Missing Customers

Chinese, Korean, Arabic travelers are your fastest-growing segments. Without their languages, they're booking your competitors.

🔒

Update Paralysis

Updates require the same voice actors, studio time, translators for every language, and weeks of coordination. So nothing gets updated.

5-7
years without updates (industry average)
£25K+
to create one new tour
3-6
months to produce content
The Solution

HOHO Studio gives you control

One platform to create, translate, improve, and manage all your audio content.

Always Fresh

Update content in minutes, not months

New museum opened? Street name changed? Major event happening? Update your audio today and regenerate all 30 languages before your first bus departs tomorrow.

Edit any script directly in the browser - no studio needed
AI flags outdated content so nothing slips through
Regenerate all languages with one click
Minutes
to update content
£0
per update (unlimited)
AI-powered script editor
30+ Languages

Reach every tourist at a fraction of the cost

Chinese visitors up 40% but you only have 10 languages? Add Mandarin, Cantonese, Korean, Arabic - capture every market without the traditional £4,000/language price tag.

Duration-aware translation that fits your GPS timing
Cultural adaptation - not just word-for-word translation
Human-quality AI narration that sound natural in every language
£300
per language/year
30+
languages available
Language management
Drive Upsells

Turn audio into a sales channel

Your audio reaches every passenger at the perfect moment. Use it to drive bookings for your other experiences, promote partner businesses, and create personalized recommendations.

Location-triggered promotions at relevant stops
Update offers daily - promote today's events today
Partner with local businesses for commission revenue
Upsell management
Improve Content

Turn scripts into captivating stories

Turn basic scripts into captivating stories. Our AI suggests improvements, rewrites flat passages, adds local flavor, and creates thematic narratives—like a professional copywriter on demand.

AI engagement scoring—see which sections need work
One-click rewrites—transform flat content instantly
Thematic variants—generate kids, history, or architecture versions
AI script improvement
Hear the Difference

AI voices that sound human

Don't take our word for it. Listen to real samples generated by HOHO Studio.

🎙️

Solo Narrator Sample

Classic single-voice commentary style

Traditional tour guide style with a single, authoritative voice. Perfect for historical tours and factual commentary. This sample demonstrates natural pacing, proper pronunciation of landmarks, and engaging storytelling.

ElevenLabs Powered
👥

Dual Narrator Sample

Conversational two-voice format

Dynamic two-person format with natural back-and-forth conversation. Creates an engaging, podcast-like experience that keeps passengers entertained. Ideal for longer routes and younger audiences.

ElevenLabs Powered
The Results

Better experience. More bookings.

HOHO Studio doesn't just save money - it transforms your passenger experience and grows your business.

Better Reviews

Fresh, accurate content means no more "outdated audio" complaints. Watch your ratings climb.

🌍

More Customers

Add Chinese, Korean, Arabic - capture emerging markets at £300/language instead of £4,000+.

📅

Always Current

New exhibition opening? Update your audio today. Not in 6 months when it's already closed.

💰

Drive Upsells

Use targeted audio to promote your walking tours, boat trips, and local partner experiences.

🚌 Built for Hop-On Hop-Off

We understand the intricacies of HOHO operations

Generic AI tools don't understand GPS triggering, route timing, or multilingual tourism. We built HOHO Studio specifically for sightseeing operators - because that's all we do.

📍

GPS-Aware Script Timing

Our AI understands that audio must fit between stops. Scripts are automatically optimized for your route's timing constraints - no more commentary cut off mid-sentence.

🌍

Tourism-Trained Content

Our AI is trained on tourism content — proper cultural context, stories that actually engage and a system that handles passengers joining mid-route.

⏱️

Duration-Matched Languages

German takes 20% longer than English. Japanese is faster. We adjust translations to match timing across all languages automatically.

Hop-On Hop-Off bus tour
How It Works

Live in days, not months

Getting started is simple. We handle the heavy lifting so you can focus on your business.

1

Upload Your Script

Send us your existing content or start fresh - we'll structure it for audio.

2

AI Enhancement

Our AI optimizes scripts, flags outdated content, and generates translations.

3

Generate Audio

Premium voices bring your content to life in 30+ languages.

4

Deploy & Update

Go live and keep content fresh with unlimited updates.

Pricing

Simple, transparent pricing

Pay per route, per language. No surprises, no hidden fees.

💰 Price Calculator

Configure your setup and get an instant quote

1 3 5 10 15 20 25
10 languages

Your custom quote for 1 route(s) with 10 languages

Monthly
£599
per month
Annual ⭐
£449
per month, billed yearly
Save £1,800/year
Price Breakdown (Annual)
Platform Access (1 routes × £199/mo) £199/mo
Languages (10 × £25/mo) £250/mo
Multi-route discount (10%) -£45/mo
Total £449/mo (£5,388/yr)
Annual savings vs monthly Save £1,800/year
Optional Add-ons
Extra Language £25/mo
Custom Voice Cloning £500 one-time
Script Writing From £1,500
Thematic Tours (Kids, History, etc.) From £500
🚀 Start with a Pilot

Not ready to commit? Test on one route first.

Get Started

We'll walk you through the platform with your content

The Economics

90% less. 10x faster.

The numbers speak for themselves. Here's what traditional production costs vs. HOHO Studio.

Traditional Production

Agencies, studios, voice actors
New tour (1 language) ~£10,000+
Add 1 language ~£3,000/year
Each Content Update ~£750/language
Timeline 3-6 months
vs

HOHO Studio

All-in-one platform
New tour (1 language) ~£1,500
Add 1 language £300/year
Each Content Update £0
Timeline Days
FAQ

Common questions

"Does AI voice really sound good enough?"
Yes. We use ElevenLabs, the same AI voice technology used by Netflix and major audiobook publishers. Book a demo to hear it yourself.
"How accurate are the translations?"
Our AI doesn't just translate - it culturally adapts. We combine AI models with tourism-specific training, and every translation can be reviewed by native speakers before going live.
"We have custom GPS/hardware. Will it work?"
HOHO Studio exports standard audio files (MP3, WAV) that work with any GPS-triggered system. If it plays audio files, it works with us.
"What if we already have scripts we like?"
This is the perfect use-case. Upload your existing scripts and we'll optimize them for audio, flag any outdated content, and translate to new languages - all while keeping your approved messaging intact.
"This seems too cheap - what's the catch?"
The economics of AI have genuinely changed. What used to require writers, translators, voice actors, and studios can now be done by software. The "catch" is it's a subscription - you pay annually for access and unlimited updates.
"Can we test it first?"
Absolutely. We offer a pilot program - test with one route before committing.
"How quickly can we go live with a new route?"
A complete multilingual route — scripted, narrated, and translated into 30+ languages — can be ready in days. Traditional production takes months and costs tens of thousands. With HOHO Studio, you can launch a new route before the season starts, not after it ends.
"Can we update content mid-season without re-recording?"
Yes. Edit a sentence, regenerate in seconds, and push the update to all languages simultaneously. A road closure, a new sponsor mention, a seasonal event — you can update commentary the same day, not months later.
"How do you handle pronunciation of local place names?"
The AI is trained on local pronunciation databases and supports phonetic overrides for tricky names. You can preview and fine-tune any pronunciation before publishing. We also offer native speaker QA as an optional step.
"What if a new stop is added or a route changes?"
Add the stop, generate commentary, and translate to all languages — done in a single session. No need to recall voice actors, re-book studios, or re-translate from scratch. Route changes are operational reality; our platform is built for them.
"Do passengers use their own phones or do we need hardware?"
Both. HOHO Studio exports standard MP3/WAV files that work with your existing on-bus GPS hardware. Passengers can also access commentary on their own phones via QR code — no app download required. Many operators run both options in parallel.
"How many narration styles are available?"
Multiple voices and styles per language — from professional broadcaster to casual storyteller. Each route can have its own style, so a kids' route sounds different from a historical deep-dive. Custom voice cloning is also available for operators who want a signature sound.
"Can different routes have different content tones?"
Absolutely. A family-friendly route, a nightlife route, and a heritage route can each have their own tone, vocabulary, and narration style. You control the personality of each route independently.
"What happens if we want to switch to another provider later?"
You own your scripts. All content can be exported in standard formats (text, MP3, WAV) at any time. There's no vendor lock-in — we earn your business by being better, not by trapping your content.
"Is there a limit on how many languages we can add?"
No limit. 30+ languages are currently available, and adding a new language to an existing route takes minutes, not weeks. The cost per additional language is a fraction of traditional translation and recording.
"Can we include promotional content or partner mentions in the commentary?"
Yes. Location-triggered upsells and partner mentions can be woven naturally into the commentary — "Coming up on your left is the Cathedral. Skip-the-line tickets are available in your app." It feels helpful, not like an ad, and it drives real revenue.

Ready to modernize your commentary?

Sign up and see how HOHO Studio can transform your audio experience.

1
Book a demo call
2
See it with your content
3
Start your pilot