How the world's largest hop-on hop-off operator uses the iWander AI Travel Companion to keep travellers engaged between stops, and to turn the time they spend exploring into bookings.
City Sightseeing is the global leader in hop-on hop-off sightseeing, carrying 13 million customers a year across 100+ destinations. Its red open-top buses, and its boats and trams, are how millions of travellers get their first view of a city.
One of the largest audiences in tours and activities.
A global network of cities, each with its own routes and stories.
A hop-on hop-off ticket puts travellers in-destination for hours.
Like most travel brands, City Sightseeing's relationship with a traveller peaked at the moment of booking. But the trip itself happens on the street: between stops, in museums and cafés, deciding what to do next.
Across travel, engagement with brand apps drops by around 70% once customers arrive in-destination, even though 45% of tourist spend happens there. The question for City Sightseeing was how to stay with travellers for the whole day, and to be the one recommending what they do next.
City Sightseeing partnered with iWander to build a complete in-destination engagement platform into its own app, powered by the iWander AI Travel Companion. Travellers now have a personal guide for the whole day:
More than a quarter of travellers use the AI guide.
Added to the average time spent in the app.
Travellers keep exploring once they step off the bus.
On contextual recommendations shown in the moment.
On combined products, such as a ticket plus an audio guide.
City Sightseeing operators also use HOHO Studio, iWander's platform for creating multilingual onboard commentary. Read how two of them did it, or hear the story behind the partnership.
Launch your own AI Travel Companion as a city guide in a day, inside your app, or as a white-label app.